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Response from British Sugar MD to results of UK Government's National Diet and Nutrition Survey on sugars intakes from Years 1-4

21 May 2014

The National Diet and Nutrition Survey findings underline the importance of us all consuming a healthy balanced diet.

We believe we all have a part to play in helping people, including children, understand what constitutes a healthy and active lifestyle. Education is at the heart of this.

As a responsible business, we are also supportive of measures that help people better manage their overall calorie intake and diet. This includes reformulation of food and drink products (including the reduction of sugars), where it results in a reduction in total calories. Taking out or reducing sugars in foods can mean, however, that the total calorie count goes up.

It is important to remember that obesity is a complex issue that is the result of an over consumption of calories and our increasingly sedentary lifestyles.

We are committed to providing people with accurate information to help them make informed choices about the food and drink they consume.

Richard Pike, Managing Director, British Sugar