Executive team

Keith Packer

Managing Director

Keith joined British Sugar as Managing Director in June 2023 from 2 Sisters Group, where he was Managing Director of the Meal Solutions, UK Poultry and Frozen divisions since 2015. Here he headed a business that creates industry-leading prepared meals and pizzas for major UK supermarkets.

Prior to this, he was the Chief Executive of Typhoo Tea for 5 years, and he has also held key commercial roles within Britvic and Pfizer Consumer Healthcare and Allied Bakeries – another ABF business, where he was a National Account Manager in the late 1990s. He started his management career with Sainsburys.

Keith brings a keen focus on quality, operational and commercial excellence to British Sugar, and looks forward to continuing to embed our strategies and building relationships with customers and farmers, whilst reducing carbon intensity.

Pablo Puerta

Supply Chain Director

Pablo joined British Sugar in October 2018 to take up the newly created role of Supply Chain Director.

Having started his career over 30 years ago Pablo has spent much of his time in the sugar industry in Spain and most recently was Operations Director at Azucarera, British Sugar’s sister company.

Pablo left Azucarera for five years to work for J. García Carrión, the leading wine and juice supplier in Madrid, as Director of Industry and Investments. He returned in 2011.

Pablo is responsible for the smooth running of our four factories, from processing to packaging and ensuring we continue to meet the needs of our customers. 

Maria Franklin

People Director

Maria joined British Sugar in March 2020 after ten years at Marston’s PLC, where she partnered the Marston’s Beer Company Board during a time of significant organisational change including acquisitions, to enable and drive a growth agenda.

Since joining British Sugar, she has played a key role within the Supply Chain Leadership Team, as they've developed their operating model to enable a performance led approach with a customer focus. She joined the British Sugar Executive Team as People Director in February 2023.

Dominic Mooney

Head of Safety, Health & Environment

Dominic has been with ABF since 2017. He joined British Sugar in June 2020 as Head of Safety & Health. He has spent over 20 years working in fast-moving consumer goods (FMCG) and high hazard industries in engineering and compliance functions.

Before joining British Sugar, Dominic was Head of HSE at Speedibake in ABF’s Grocery division. Prior to his career in ABF, he worked for Unilever and British Nuclear Fuels. Whilst at Unilever, he was chair of BAMA’s Operational Safety Committee.

Dominic is responsible for British Sugar’s overall safety and health strategy, leading teams across all our sites on everything from on-site safety and risk management, to supporting mental health and wellbeing. He also leads on operations aspects of our environment strategy.

Rob Moane

Transformation Director

Rob has worked for British Sugar for over 23 years in a variety of roles from shift operations manager, through to technical support, people development and business performance.

Having studied chemical engineering at university, Rob joined British Sugar after graduating to work in Allscott and Newark factories before moving to Wissington where he led teams in the supply chain and across the wider operational portfolio.

Rob has most recently been appointed Transformation Director and is responsible for business performance, strategy, and innovation.