Executive team
Meet the leaders at British Sugar
Keith Packer
Managing Director
Keith Packer
Managing Director
Keith joined British Sugar as Managing Director in June 2023 from 2 Sisters Group, where he was Managing Director of the Meal Solutions, UK Poultry and Frozen divisions since 2015. Here he headed a business that creates industry-leading prepared meals and pizzas for major UK supermarkets.
Prior to this, he was the Chief Executive of Typhoo Tea for 5 years, and he has also held key commercial roles within Britvic and Pfizer Consumer Healthcare and Allied Bakeries – another ABF business, where he was a National Account Manager in the late 1990s. He started his management career with Sainsburys.
Keith brings a keen focus on quality, operational and commercial excellence to British Sugar, and looks forward to continuing to embed our strategies and building relationships with customers and farmers, whilst reducing carbon intensity.
Daniel Green
Agriculture Director
Daniel Green
Agriculture Director
Dan has a breadth of experience ranging from his family arable farming background, as well as working through various operational roles since joining British Sugar in 2003.
Having graduated from the University of Sheffield with a degree in Chemical Engineering, he joined British Sugar’s graduate programme based at Cantley sugar factory and progressed through various roles at both Cantley and Wissington before becoming Site General Manager at Cantley in 2016.
Dan has been Agriculture Director since 2022, and his focus remains on strengthening collaborative relationships with growers, as well as across the wider industry to ensure the homegrown sugar beet industry continues to thrive.
Scott Sutton
Commercial Director
Scott Sutton
Commercial Director
Scott joined British Sugar as Head of Sales in January 2018 after nine years at Thornton Sugar Ltd, latterly as Director of Sales. Prior to that he was also Head of Sales at AB Mauri - another member of the ABF group.
As Commercial Director, Scott is responsible for sugar sales, co-products, sugar trading, customer services and logistics teams. This enables him to lead and influence them to deliver our customer promises as well as our strategy to be the Supplier of Choice in the UK market.
Maria Franklin
People Director
Maria Franklin
People Director
Maria joined British Sugar in March 2020 after ten years at Marston’s PLC, where she partnered the Marston’s Beer Company Board during a time of significant organisational change including acquisitions, to enable and drive a growth agenda.
Since joining British Sugar, she has played a key role within the Supply Chain Leadership Team, as they've developed their operating model to enable a performance led approach with a customer focus. She joined the British Sugar Executive Team as People Director in February 2023.
James Harvey
Interim Finance Director
James joined British Sugar as Interim Finance Director in November 2025.
He has held senior finance leadership roles across the food and agriculture sectors, including CFO and Finance Director positions at Quorn Foods, Dyson Farming and Coca Cola Amatil, and earlier roles with McCormick and Del Monte.
James brings strong expertise in financial strategy, operational performance and transformation, and works closely with the leadership team and Board to support delivery of British Sugar’s strategic objectives.
Amy Carr
Acting Head of Supply Chain
Amy Carr
Acting Head of Supply Chain
Following the departure of Pablo Puerto to Azucarera, Amy stepped into the role of Acting Head of Supply Chain in March 2026.
Amy joined British Sugar in 2018 and after successfully heading up both Bury and Wissington Finance Teams quickly progressed to Supply Chain Network Performance Lead and most recently Head of Network Performance, taking responsibility for the delivery of all the Supply Chain Performance KPIs.
During this interim role, Amy is responsible for the continued safety and efficiency of our operations, from processing to packaging and ensuring we continue to meet the needs of our customers.
Rob Moane
Transformation Director
Rob Moane
Transformation Director
Rob has worked for British Sugar for over 23 years in a variety of roles from shift operations manager, through to technical support, people development and business performance.
Having studied chemical engineering at university, Rob joined British Sugar after graduating to work in Allscott and Newark factories before moving to Wissington where he led teams in the supply chain and across the wider operational portfolio.
Rob has most recently been appointed Transformation Director and is responsible for business performance, strategy, and innovation.
Eugénie de Naurois
Head of Corporate Affairs
Eugénie de Naurois
Head of Corporate Affairs
Eugénie joined British Sugar in April 2026, bringing extensive experience with a career spanning the private sector, public institutions, and policy organisations.
She has led government relations, external communications, and stakeholder engagement for large multinationals in the dairy and automotive sectors and held a senior Corporate Affairs role at the City of London Corporation. Eugénie also brings additional operational and leadership expertise from her time at a think tank and a policy and communications consultancy.
Eugénie is responsible for British Sugar’s wider corporate affairs strategy, including external affairs, advocacy and media relations as well as internal communications and agriculture communications with our sugar beet growers.
Dominic Mooney
Head of Safety, Health & Environment
Dominic Mooney
Head of Safety, Health & Environment
Dominic has been with ABF since 2017. He joined British Sugar in June 2020 as Head of Safety & Health. He has spent over 20 years working in fast-moving consumer goods (FMCG) and high hazard industries in engineering and compliance functions.
Before joining British Sugar, Dominic was Head of HSE at Speedibake in ABF’s Grocery division. Prior to his career in ABF, he worked for Unilever and British Nuclear Fuels. Whilst at Unilever, he was chair of BAMA’s Operational Safety Committee.
Dominic is responsible for British Sugar’s overall safety and health strategy, leading teams across all our sites on everything from on-site safety and risk management, to supporting mental health and wellbeing. He also leads on operations aspects of our environment strategy.
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