Meet the leaders at British Sugar
Keith joined British Sugar as Managing Director in June 2023 from 2 Sisters Group, where he was Managing Director of the Meal Solutions, UK Poultry and Frozen divisions since 2015. Here he headed a business that creates industry-leading prepared meals and pizzas for major UK supermarkets.
Prior to this, he was the Chief Executive of Typhoo Tea for 5 years, and he has also held key commercial roles within Britvic and Pfizer Consumer Healthcare and Allied Bakeries – another ABF business, where he was a National Account Manager in the late 1990s. He started his management career with Sainsburys.
Keith brings a keen focus on quality, operational and commercial excellence to British Sugar, and looks forward to continuing to embed our strategies and building relationships with customers and farmers, whilst reducing carbon intensity.
Strategy & Performance Director
Lavan joined British Sugar as Commercial Director in April 2017. Prior to joining the world of sugar, Lavan had a 20 year career in the energy industry with various roles across the retail supply and trading value chain. This included multiple roles with E.ON UK Plc (formerly known as Powergen), including Director Pricing & Portfolio Management and Head of UK Strategy, and more recently as Commercial Director for British Gas’s Residential Business, a part of Centrica Plc.
In February 2023, Lavan Rubasingham took on the new role of Strategy and Performance Director.
Scott joined British Sugar as Head of Sales in January 2018 after nine years at Thornton Sugar Ltd, latterly as Director of Sales. Prior to that he was also Head of Sales at AB Mauri - another member of the ABF group.
As Commercial Director, Scott is responsible for sugar sales, co-products, sugar trading, customer services and logistics teams. This enables him to lead and influence them to deliver our customer promises as well as our strategy to be the Supplier of Choice in the UK market.
Supply Chain Director
Pablo joined British Sugar in October 2018 to take up the newly created role of Supply Chain Director.
Having started his career over 30 years ago Pablo has spent much of his time in the sugar industry in Spain and most recently was Operations Director at Azucarera, British Sugar’s sister company.
Pablo left Azucarera for five years to work for J. García Carrión, the leading wine and juice supplier in Madrid, as Director of Industry and Investments. He returned in 2011.
Pablo is responsible for the smooth running of our four factories, from processing to packaging and ensuring we continue to meet the needs of our customers.
Jonathan joined British Sugar in November 2019. He qualified as a Chartered Accountant at PricewaterhouseCoopers, and worked in their audit and Management Consultancy divisions, and, after a short spell at British Telecom, he joined Associated British Foods through the TwiningsOvo division in 2003.
Since then he has held a range of financial roles across numerous ABF companies, including as Finance Director of various divisions at TwiningsOvo and Westmill Foods, and has worked in the UK and overseas.
At British Sugar, Jonathan is responsible for governing the company’s financial operations.
Maria joined British Sugar in March 2020 after ten years at Marston’s PLC, where she partnered the Marston’s Beer Company Board during a time of significant organisational change including acquisitions, to enable and drive a growth agenda.
Since joining British Sugar, she has played a key role within the Supply Chain Leadership Team, as they've developed their operating model to enable a performance led approach with a customer focus. She joined the British Sugar Executive Team as People Director in February 2023.
Daniel has a breadth of experience ranging from his family arable farming background, as well as working through various operational roles since joining British Sugar in 2003.
Having studied chemical engineering at university Dan joined British Sugar's graduate programme, based at Cantley. After successfully completing it, he was promoted to Shift Manager at Wissington and then continued his career by completing a variety of operational roles. In 2012, he returned to Cantley as Performance Manager, and was promoted to Site General Manager in 2016.
As Factory Manager, at our Cantley plant, he has been instrumental in building and leading the team to transform the performance of all aspects of the plant; from receiving sugar beet, through to delivering our range of products to our customers.
Head of Safety, Health & Environment
Dominic has been with ABF for five years. He joined British Sugar in June 2020 as Head of Safety & Health. He has spent over 20 years working in fast-moving consumer goods (FMCG) and high hazard industries in engineering and compliance functions.
Before joining British Sugar, Dominic was Head of HSE at Speedibake in ABF’s Grocery division. Prior to his career in ABF, he worked for Unilever and British Nuclear Fuels. Whilst at Unilever, he was chair of BAMA’s Operational Safety Committee.
Dominic is responsible for British Sugar’s overall safety and health strategy, leading teams across all our sites on everything from on-site safety and risk management, to supporting mental health and wellbeing. He also leads on operations aspects of our environment strategy.