Adaptable Campaign Plan
A pre-campaign delivery order that is optimised to everyone’s requirements
The Adaptable Campaign Plan aims to provide every beet grower, haulier and harvester with a delivery order of fields which factors in the grower’s ideal time to lift and deliver, loading location and distance to travel between each field.
For the first time, there will be complete transparency regarding when beet will be delivered to the factory, allowing everyone to make informed business decisions.
What actions are we taking?
An Adaptable Campaign Plan pilot has been rolled out for the 2023/24 campaign, involving every grower within participating haulage or harvesting groups. A logic has been developed to determine an optimised plan using the grower’s soil type, following crop records, requested delivery date, and loading location.
Each grower in the pilot received confirmation, field by field, of their place in the delivery order. Updates of this plan against what has been delivered are sent to growers every three weeks.
We will use the findings from the pilot to confirm the final requirements needed to deliver the Adaptable Campaign Plan so more growers and industry partners can benefit from it. Plans are already underway for an enhanced Adaptable Campaign Plan for the next Campaign.
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