Icecraft Sugarpaste will be on sale in the New Year, via bakery wholesalers such as BFP Wholesale or from retail outlets supplied by Knightsbridge PME Limited.

Icecraft Sugarpaste is available in two colours - as a bright, natural white and ivory.  It has a silky-smooth feel to give the outstanding results that professional cake decorators demand. It is ideal for covering a variety of cakes - birthday, Christmas, Easter, celebration and wedding cakes, without cracking or crazing, giving a perfect finish every time. Icecraft Sugarpaste can also be used for modelling and the product works beautifully when crimping, frilling, moulding and embossing. It can also be coloured to produce a variety of shades. Icecraft Sugarpaste tastes delicious (less oily and gritty than other sugarpastes), and is non-sticky and easy-to-handle. 

“Icecraft Sugarpaste provides the same functionality as other sugarpastes on the market,” says Danny Johnson, Product Development Manager at British Sugar.  “However, in independent expert tests, sugarpaste made with Icecraft icing sugar produced the whitest sugarpaste that was significantly smoother than those made from standard icing sugar,” Danny adds.

“What is particularly excellent about Icecraft Sugarpaste is that it covers cakes so easily and well, and best of all, the brilliant of the white variety is ideal for matching up to wedding dresses – something that the majority of pastes can’t do as they are most more creamy in colour,” says Karen Goble, Professional Cake Decorator, International Demonstrator Teacher and Author.

“Icecraft Sugarpaste has been specially designed to meet our customer demands and help create super-smooth, perfect finishes when cake decorating,” says Danny.  “British Sugar is proud to have brought this advancement in sugarpaste to the market place and we look forward to demonstrating its benefits.” he adds.  

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For more information please contact:
Suzanne Howe Communications
Tel: +44 (0)1732 875697