17 October 2011

Lord Mayor’s Show to feature UK sugar beet industry

British Sugar and the NFU are proud to support the Worshipful Company of Farmers in an impressive display at this year’s Lord Mayor’s Show on 12th November 2011. The event will include a parade of industries throughout the UK and the farmers’ organisation will represent the UK sugar beet industry.

To demonstrate what sugar beet production is all about, a massive Agrifac Big Six 6-row sugar beet harvester will be driven through the streets of London from the Mansion House to St Paul’s and on to the Strand. It will then drive along the embankment and Queen Victoria Street and back to Mansion House. The parade will commence at 11.00am and finish at 1.22pm and will celebrate the diversity and breadth of industry within the UK.

British Sugar and the NFU are delighted that sugar beet farming has an opportunity to demonstrate its positive contribution to the UK this year. The sugar beet harvester will be specially ‘signed’ to show the viewing public some of the positive aspect of the industry including number of growers, where sugar comes from and the ‘home-grown’ nature of the industry.

The harvester will actually be ‘in-work’ on Wednesday 9th November lifting sugar beet for owner Peter Butler in Suffolk. It will then be cleaned and prepared for the show and en-route it will stop at British Sugar’s Bury St Edmunds factory on Friday 11th. At the factory, Press will be invited to attend a ‘send-off’ photo call where senior members of British Sugar and the NFU will be present.



All UK sugar beet growers will receive an email before the event informing them of the parade should they wish to attend and to watch out for reports of what happened in the British Sugar Beet Review, NFU British Farmer and Grower and in the agricultural Press.

For further information contact:

Paul Bee, British Sugar, Agriculture Communications
01733 422904
07850 369885
paul.bee@britishsugar.com

Chris Wheatley, NFU Sugar
02476 858616
Chris.wheatley@nfu.org.uk